About Us

Our team is comprised of accomplished surgeons, business executives and product technologist who have collaborated to develop MAX. Our product has the potential to revolutionize doctor-patient communication in an efficient and cost-effective way.

Today there is nothing like MAX. It is designed by Urologists for Urologists with the intent of simplifying the workflow while increasing patient satisfaction.

Learn about our team...

Our Team

Salim Hawatmeh, M.D., F.A.C.S.

Salim Hawatmeh, M.D., F.A.C.S.

Founder & Chief Medical Officer

Salim Hawatmeh, M.D. F.A.C.S., a graduate of Stanford University and St. Louis University School of Medicine, he trained in Urology at the Mayo Clinic in Rochester, Minnesota. He is currently in private practice with his father, Abe. Together they developed the content and workflow of MAX.

Abe Hawatmeh, M.D., F.A.C.S.

Abe Hawatmeh, M.D., F.A.C.S.

Founder & President

Abe Hawatmeh, M.D. F.A.C.S., is our President and Co-Founder, a Urologic Surgeon with over 40 years of experience. He had the idea of creating a touch screen App that could help Urologists explain conditions and treatments, then print at the end. His idea evolved and became MAX.

Seth Krauss

Seth Krauss

Founder & Chief Technology Officer

For over 20 years, Seth has overseen engineering, IT operations, and product strategy for software and technology applications that have delivered over $1B in value.

Barbara Pozzi, J.D.

Barbara Pozzi, J.D.

Founder & Chief Executive Officer

Barbara Pozzi, J.D., is an experienced entrepreneur with a corporate law background. She leads the team that will take MAX to physicians.

Luis Jimenez

Luis Jimenez

Business Development and Strategy Dir

Luis Jimenez, MBA, is a serial entrepreneur with a background in technology innovation and diverse experience in healthcare. He leads the commercialization strategy and operations.